This is a social fitness startup. It provides content related to fitness, nutrition, etc. It uses social engagement to motivate users to stay fit.
The company initially provided offline fitness training programs. However, the offline programs had poor attendance and raised costs.
Fitness content and plans had to be customized to the individual profiles and goals.
Tracking attendance of customers was a challenge, to know if the customer has seen the video and performed the exercise)
They were not able to broadcast messages to all customers at once due to group size limitation or send quick corrections/feedback to customers on their workouts.
It was difficult to collate all the data manually received through SMS and other chat apps they used.
The fitness company asked its employees and customers to download and setup.
When new users came on board, they were asked to reply to a Teamchat message stating their fitnesss goals and motivations.
The customers now fill in their requirements and choose a plan suitable to them.
They posted diverse content such as training, videos, fitness routines as per the plan chosen by the user. The content was pre-scheduled to go out at regular intervals.
The trainers also share daily motivational quotes and messages on these groups.
Attendance and post-session feedback is also managed through a simple workflow.
Users are assigned a “fitscore” based on the consistency and intensity of their fitness training. Due to the ease of use, the company now builds their own messaging bots and workflows using Teamchat SDK.
Reduced customer churn due to the strong social engagement.
High compliance with fitness programs due to the social motivation.
Timely delivery of training modules to customers.
Higher levels of customer satisfaction due to real time feedback mechanism.
A realization of cost-effective, flexible and dynamic virtual training experience.
A quickly and easily deployable solution, for employees as well as customers.
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