This was a leading news publishing organization that needed coordination across print, web, mobile and other media.
The ecosystem includes 5,000 reporters, among them editors, beat reporters, invited contributors and freelancers who needed to work collaboratively.
The organization is widely distributed geographically with dozens of reporters in each city, along with a hierarchy of editors who needed to manage them efficiently.
The organization needed an efficient bottom-up and top-down communication to identify, filter, polish and publish key news stories as quickly as possible.
The organization needed to publish news stories as fast as possible, before the competition; this can translate into massive incremental traffic and revenues.
The organization authorized Teamchat to be setup on reporters’ and editors’ devices. They setup groups based on city, state, region and country for real-time communication. Draft stories were submitted by reporters through a specially defined Teamchat smart-message/ chatlet.
With the help of Teamchat, the story flows through different stages as it evolves: draft, pending-verification, investigate-details, drop, escalate-to-state-level, escalate-to-national-level, near-final-copy, proofread, ready-to-publish etc. The smart-message displays a list of possible next-stages enhancing good coordination.
Teamchat on editors’ and reporters’ devices facilitates the guidance of the story as it develops, moving it along from one stage to another.
Teamchat makes escalated stories visible to state and national editorial desks as they’re developing.
Groups are also set up based on city, state, region and country, where reporters share their stories in their regional language.
This led to reduced clutter that enables greater focus on the priority stories.
Teamchat led to the realization of the following results:-
Quick publishing of each story leading to higher traffic and revenues.
Reduced clutter that led to better allocation of focus and resources on the “good” stories, causing an improved quality of coverage with better background information.
Instant visibility that led to reduced duplicative efforts and increased collaboration among reporters.
Improved quality of coverage at the state and national level, resulting from the enhanced visibility and check into developing stories for refining before publishing.
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