This was a large political party that needed to refresh and consolidate its database of millions of registered party workers and other volunteers.
The party also needed to coordinate with its state and local level sub-organizations.
There was a need to make instant communication on key messages.
The party was facing the challenge of collecting ground-level feedback while creating and refining key messages.
The political party was not able to systematically assign and re-assign tasks, co-ordinate activities and track progress. It was challenging to implement processes and ensure compliance.
Operations needed real-time information and analysis.
Teamchat was deployed for managing party-related communication. The party notified workers and volunteers to download Teamchat on their devices. Using Teamchat smart-message templates, all members filled in a personal profile providing the party with an absolutely fresh, granular member database that never existed before.
Party organization into local and regional groups was automatically enabled through Teamchat based on each worker’s location.
Using the Teamchat platform, the party can now send regular updates to workers with key messages in response to daily developments. This ensures consistent party communication.
Through Teamchat, the party quickly develops and tests key messages by surveying the party workers who can vote on existing ideas or suggest new ones.
With Teamchat smart-message templates, the party collects information about top voter issues organized at a very granular level: by village, city, state or region. This real-time information and analysis drives every aspect of party strategy and planning.
Using Teamchat APIs, the party has setup workflows to assign tasks (such as in-person voter contact) to party workers and volunteers. Unfinished tasks are re-assigned after the designated time to other volunteers. Top performers receive instant reward and recognition through Teamchat.
Teamchat has helped in the onboarding of new volunteers. Volunteers can self-identify their interests and be assigned tasks automatically based on their skills and availability.
The party-wide communication has improved
There is enhanced consistency on outbound messages across all party workers.
There is a high impact of key messages, as they are refined based on ground-level feedback.
Customization of party messages is made possible for each locale based on key issues in that area.
Automation of activity coordination and task management is now possible. This has led to substantial improvement in productivity and results.
Enhancement of instant reward and recognition has energized workers and volunteers who step forward to take on even greater responsibilities for the welfare of the party.
Decision-making process has improved due to real-time, granular data.
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